Brand Logos and Magical Sigils
posted by Caelidh | October 8, 2010
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IcerocketHere is an interesting article about LOGO redesigns. Apparently THE GAP redesigned IT's logo (and the new one is DEFINATELY really bad)... but it brought to mind the POWER of LOGOs and Brand marketing and how the influence and power over a LOGO design can have on society.
If one has studied SIGIL Magic and other forms of magic where images are employed to trigger whatever intention ... one can be alerted to how POWERFUL these images have over our psyches.. A very admittedly powerful one is the BP Logo.. with a green "lotus flower" shape.. While we all admittedly probably HATE BP.. you probably have taken a double take emotionally to that logo... It is "pretty" and indeed it DOES invoke an environmnetally friendly face... which is blatently a lie.. but it has fooled MANY people.. along with the advertising about how they were investing in environmentally friendly energy ....
Interesting....
What's in a New Logo?
by Blake Ellis and Josh Glasser
Wednesday, August 12, 2009
It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the most dramatic transformations.
http://finance.yahoo.com/career-work/article/107520/whats-in-a-new-logo....
Comments
If you like that, you might
— Oct 08, 2010
If you like that, you might take a gander at Grant Morrison's "Pop Magic!" writings.
Logo... Logos... The symbol
— Oct 10, 2010
Logo... Logos... The symbol is the language, not uncommonly know... But it also means account or reason which I think interesting. All the fans; sports fans or what have you; i.e. 'fanatics', are all taught and controlled by the same 'phonetics'.
http://www.youtube.com/watch?v=e1sr5tx-uwY
"Seek not abroad, turn back into thyself, for in the inner man dwells the truth..."
