The single greatest challenge facing our modern economic food chain is the insanely unnatural cost of food to the consumer, making the simple and necessary act of eating dependent on food that is almost free. The global edifice of cheap food rests on the volatility of a single input; the exponentially depleting supply of easy, cheap oil.

A tiny part of a tiny part of the population of the earth will set the terms for the future of all humans. A tiny part that is broken, spent out, and increasingly disillusioned. That sliver of humanity is the broken, spent out, and increasingly disillusioned American middle class, burdened with the task of spending all America out of catastrophe.