Being Green?

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groks

How invested are you and your business in "being green?" What does that mean to you and how do you think it contributes to your business success? I'm very interested in hearing what you have to say about this as we move forward into a more sustainable world - or not. do you think that it is important that business make this shift? If so why, if not why not.

If you have made the commitment to 'be green' what actions have you / are you taking? Have you found it an easy process or difficult? Have you formed a philosophy about 'green' that you can easily talk about and that helps you and any employees focus and make decisions with?

I'd love it if you'd share your journey!!!

Comments

How invested are you and your business in "being green?"

I'm extremely cynical of the green movement (especially organic farming, more specifically, the certification process which raises barriers to entry for smaller farmers). It's really all just a marketing campaign - I hope you see through the facade. I agree with George Carlin here

http://www.icomedytv.com/Comedies/StandUpComedy/tabid/484/articleType/Ar...

Live simply, and try not to shit where you sleep, that's all you need to know.

"There is no final revolution. Revolutions are infinite."

On the Path

I can appreciate your cynicism but that still begs the question - is it important to you? do you think that business is putting a strain on the planet? Are you happy with people doing honest business or do you think there are actual things a business can do to ease the strain on the planet? Do you have insigths into how business can "live simply?"

Warmly,
EthicsMaven
Facilitating the lived expression of Sustainable Values in both personal and business lives.
Follow me on Twitter/ethicsmaven.com

I recommend

I also share your skeptic attitude. And the "marketing campaign" that hits the nail on the head - how sustainability has retreated into purchasing power..be "sustainable" by consuming this or that eco packaged commodity..it is recuperated by capitalism. what is displaced is the radical political dimension.

I recommend watching the lecture "Ecology as a New Opium for the Masses" by Slavoj Žižek. part 1 can be viewed here: http://www.youtube.com/watch?v=IJ12rzh8At0

www.iaeruo.net

Laeruo

Your point about consuming is an excellent one! Our mania for over production and our focus on continuous growth is NOT healthy and NOT sustainable! This is one of the major 'rethinkings' that need to happen to ensure our success in getting through this. As things slow down we can shift our focus on improving and maintaining instead of 'more.' that will call into question the emptiness of many people's lives that are currently filled by shopping. Perhaps self-development is the 'new frontier?"

EthicsMaven
Facilitating the lived expression of Sustainable Values in both personal and business lives.
Follow me on Twitter/ethicsmaven.com

I agree with you in some

I agree with you in some ways, OnThePath, I am also tired of hearing corporations like Windex, Lay's Potato Chips, and Car companies talking about "going green." I have recently heard some information on how hybrid cars are worse for the enviornment in the long run than a normal engine (something to do with the way the battery decomposes I believe) but I do not have any academic backing for that and would love to know if anyone does. Although many companies are profiting on fake enviornmentalism, I try to do my part by living up to my own standard of being "green." I have made small changes in my life such as recycling and reducing my waste by over half and shopping at my local farmers market in atlanta. Most of the green changes I make are for my own personal health and well being, or for the bettering of my community in the struggling economy. I know I can't change the world by biking to work instead of driving or recycling a few bottles, but small local changes can increase our quality of life and eventually create a new mindset about how we treat our bodies and the Earth.

Destiny

I applaud your efforts! We got here through incremental steps and we can get out the same way - if we have time. by your comments I'm wondering if you feel that any steps the bigger corporations take are too small to mention or if you feel they are starting, or if your feel that they will not take bigger steps if they are recognized for taking little steps? the Ford Motor Company redid their Rouge Plant as one of the most energy and environmental friendly companies inthe world. It is only One plant.... Is this 'green washing?"

Warmly,

EthicsMaven
Facilitating the lived expression of Sustainable Values in both personal and business lives.
Follow me on Twitter/ethicsmaven.com

Hi Ethics what a great

Hi Ethics what a great post!

I feel that I am on the path towards being "green."

But to name something is to own it...I would say that "green" has been recuperated by certain forces of the system that are undermining green's initial coordinates. i would first negate the "green" slogan. it is just a slogan now…a mere selling point.

go brown!

i am an artist and designer - there have been changes in the industry, like non-toxic inks and toners..but as an artist i approach it as a "way of seeing the world" - take for instance the landscape painting...a privileged perspective of a European gaze where perspectival illustration represents an entire colonization of nature and peoples. i think of the problems with art and the "green" movement on this aesthetic level. basically, art should stay away from sustainability. unless one wishes to have it become a mere spectacle, unless one wants to just play the game while the world burns.

i would say it is important to make a shift, but not from a business since. personally i would like to see business stay away from "green." sure it is a big part of the world, and business has the most impact on pollution, but it is important not to see it in terms of political-economy. it is important for a healthy landbase and lifeworld, and too often we retreat into purchasing power under the cool aid drink of capitalism.

I have made a commitment to "be green" by walking to destinations (when i can) as well as growing my own food on the small balcony space i have. i would say it is difficult on two accounts: first, the entire social space is designed for injection and dejection of automobiles and consumption, so in many areas around the nation it is hard to dislodge oneself from this. there simply isn't the supporting infrastructure.

second, i see something very wrong with identification. we identify with the unsustainable system and while it is nice to see "consumers" becoming conscious of their actions i see a problem with pinning it all on individuals. big corporations like to tell us to drive different cars and make person adjustments but they have been polluting for decades and decades. i would like to see, along with the individual change, more pressure on the disasters of the corporate state.

www.iaeruo.net

Laeruo 2

I love your insight into identity! To that I would add vision. Most of the visions of the future that I have seen are all about flying cars, fantastic cities and technology. They never seem to include plants, animals and children. We are getting what we have been wishing for. To change the future we need to rethink our vision and 'picture' a new world. This is a wonderful place for art to make a contribution! How about a contest to revision our world? We need the visuals to bring it into reality!

EthicsMaven
Facilitating the lived expression of Sustainable Values in both personal and business lives.
Follow me on Twitter/ethicsmaven.com

green washing

when the military advertises itself as going green because they put a little solar panel on the roof of a tank to power an ipod playing death metal music to inspire soldier while they war; people think, bullshit, they are using "green" propaganda to stay with an emerging societal trend. Its marketing 101.

it is "green washing" that pisses everyone off....shell pats themselves on the back in every commercial as being some philanthropic leader in environmentalism....everyone rolls their eyes.

but you my friend are of course talking about ethical business practices.

environment, labor, sustainability, and product...are all held to high ethical standards in a green world.

some things to look into:

knowmore.org

participatory economics...parecon (not perfect but full of great ideas)

worker owned industries...(great example in Argentina right now)

vegan restaurants (because of the direct relationship to factory farm boycotting, environmental awareness, and nutrient rich plant based diet for personal health.)

anarcho syndiclalism

DreamChange.org

Do It Yourself or D.I.Y. artists, trades people, and entrepreneurs

that should be enough to blaze a huge trail into the green phenomenon

in general going green to me means having deep respect for life, nature, and Earth. So if you do business or influence others you are lead by your green perspective. simple as that

Christopher

Thank you SOOOOOOO much for sharing resources!!!! I'd love to know more about participatory economics! Check out Woody Tasch and the Slow Money Movement at slowmoneyalliance.org and alternative currencies in The Future of Money by Bernard Lietaer. I've done several talks on economics in my internet radio show, Enlightened Business www.blogtalkradio.com/enlightened-business. this is an aspect of our world culture that definitely needs rethinking!

Your last statement touched my heart. Ethics is all about relationship and the respect we extend to ALL life. Blessings.

EthicsMaven
Facilitating the lived expression of Sustainable Values in both personal and business lives.
Follow me on Twitter/ethicsmaven.com

everyone

Should just start composting, have a garden, flush the toilet less, turn the lights off when you leave the room, don't drive as much
- simple common sense things

Don't worry about the corporations, they are just trying to extract more capital from you - save the Earth they say, oh but it will cost more than our previous line of non-environmentally friendly products - oh, but, you don't want to spend extra, what's the matter, don't want to save the Earth!? - wellllp better shell out the extra $$ to save the planet - thank you consumer, you are helping our profit margins
... that's essentially how it works

We can't buy our way to a better planet, once that is internalized, people will start making more little incremental changes in their own lives, realizing that it is the true way to change things ...

"There is no final revolution. Revolutions are infinite."

OnThePath

Your point about the increasing cost of being environmentally friendly is well taken. In agriculture there is some merit for it as spoilage and lack of subsidy’s are key factors. My hope is that being more local will shift that. Given the infrastructure that has been built around consumerism - that one is going to be very painful to unravel. Revolutions are really evolution - or should be.

EthicsMaven
Facilitating the lived expression of Sustainable Values in both personal and business lives.
Follow me on Twitter/ethicsmaven.com

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