Teach Children to Consume
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I've seen the inside of an industry of garbage; spent the last week and a half arranging their marketing portfolio for next year's product line-up. An industry that manufactures something which will be thrown away in a month after purchase. As an industry, it employs thousands of people across the world. Therefore, many people's livelihoods are fastened to the creation of landfills. The more they earn, the more garbage (or vice versa). Furthermore, this specific company's demographic market is children from 3 to 8 years old. They are teaching/raising these children to be consumers for the rest of their lives (yes parenting has a lot to do with it, but they are preying on kid's consciousness).
Now, I'm a believer in children needing a couple toys. One thing kids do NOT need is jewelry. Which is what this company produced. Jewelry for children.
As I looked down the product line, all I began to see in place of the cute little company icon were skulls. It wasn't a stretch-- they are similar. Each constituent that makes these products are all highly polluting materials. So, this 3-8yo kid's industry also supports the greater industry that is the manufacturing of synthetic products.
How far does the industry actually stretch? For starters, we have our poor Asian market of cheap industrial manufacturers. They don't give a damn what they're making. China is home to the majority of the most polluted cities in the world. The Chinese government seems to not give a damn, and their citizens don't have a choice. If they can strike a manufacturing deal with someone over seas, they'll produce the most for the cheapest price. It's a matter of numbers.
Up the chain there are the headquarters in Tokyo, L.A., New York City, etc where the marketers and buyers all live in harmony with the flow of money. They're happy to know that such-and-such cute necklace sold 3.4 million units this year (at this point, probably sitting in a landfill somewhere). Meanwhile their underling employees are sitting tight designing new models, crunching numbers, and arranging the database for the next product line-up. Each one earns a salary and is actually pretty happy to have a career in the industry, let alone a job, period.
Just last night my sister told me about a man who trades oil in her office. He was saying (bragging) that he didn't care about the environment-- he trades oil.
Which helped me clarify something important: everyone has to make a choice as to what they believe in. Some people don't care about the environment, some people do, and some people don't even think about it. I think a lot of people choose not to think about it out of the guilt it may bring. And some people are, sadly, that ignorant.
If I were offered a job with Company X, I would rot from the inside out… maybe further develop an insightful, deep cynicism for our culture at best. The saddest thing is that I would probably accept the job for the time being. I don't have much of a choice at the moment; rolling with the punches here.
How pigeon-holed are we becoming with this society of consumerism?
Comments
Lee, did you know that about
Lee, did you know that about 70% of jobs in the world are not needed. Most are in the industry of producing futilities, service's based, etc. The number are even bigger if we talk about basic necessities.
So, if we keep only the needed jobs for our Real needs, not the ones that are imposed at us, and share them, we would all have a lot more time for ourselves and our families, and we still have all we need!
It's on the day to day life that choises are placed appon us... to suppor an old decaing society that has produced a lot of sad faces or to create a new one, based on conscience.
:) I've been focusing on
:)
I've been focusing on this issue (consumerism and the machinery behind it) for the past 4 year. I advise you to search for "voluntary simplicity"; degrow or downshift; permaculture...
You wouldn belive all that is involved!
Yes!
That is what I see too. This dream is much easier than we think, literally! All the lost time and grudges and drudge and pollution are caused by consuming More than we need in perpetual cycles of isolation from neighbors and nature (and self). To meet our needs is absolutely possible on the limited amount of land that we have, if folks are willing to work it with the seasons, especially along the lines of permaculture. In ten years or less we could have more healthy food than we knew what to do with. And as a byproduct of that growth process, we'd clean up the water too.
Much needed discussion
You really have my respect; not just for writing this, but for having the guts to admit that you're just as stretched for work as anybody else. Thank you for being honest
We tend to get cornered into these pointless jobs that reinforce the behaviors and habits that make our jobs pointless. Very perpetuating pattern of self/social-destruction. Puppeteering on several levels, in several ways. Once you have an idea how deep it's ingrained, you can't not look back and wonder how it all came to this. History on this topic is extremely important (and for the most part, unspoken).
The awareness level of consumption needs to be raised.
Many people do prefer the ostrich syndrome... and for the same reasons as the ostrich I'm sure. If I can't see it, it can't see me... and if it can't see me, then it can't affect me, right?
The thing is, you can be very conscious in some areas, in terms of consumption... and be completely unaware of it in others. It adds up, that unawareness. You see it add up in the landfills.
The scary thing is that it works the same way with manufactured food. Oy...
I saw a movie on the Sundance Channel last week called Manufactured Landscapes. You should check it out if you haven't already seen it. It's about how industry/technology/consumerism affect China... but a lot of it is told through these amazing (and horrifying) photographs of the people/scenery affected. Very powerful stuff.
Amazing post, and much-needed topic for discussion. Also, the reply above with the statistic of actually needed jobs - what an eye opener. But one that begs the question... what jobs do we really need?
I was just saying yesterday
I was just saying yesterday that lowering our consumption to reasonable levels has to be come a religious tenant before we will truly change directions in the world. Like another of the Commandments. Then applied to the whole world round. If it did, then we would give it the fervor that we give other beliefs and tenents. I even went so far as to note that maybe that is what is emerging right now... a new religion, one which believes in less consumption and more quality life in balance with mother earth. Thanks for posting this necessary topic.
Being in Freedom
Holy Crap!
Isn't that what our culture has been reduced to since we managed to remove all spiritual reverence and connection for/with being alive? What an incredible post! A few weeks ago Chris and I decided to get rid of 90% of my four year olds' toys to address her increasing materialism. The only toys we let her keep were a few stuffed animals with sentimental value, toys that promoted creativity and artistic exploration and toys that promoted athleticism. I have to admit that it was a particularly hard day for me, though I knew it was necessary. What I hadn't considered beyond dealing with the materialistic values all these toys were promoting was 1) the amount of chemicals and pollution involved with the creation and existence of these toys, and 2) the consumer-programming these toys promoted that you mentioned above.
Thanks for this post, what an eye-opener. Its true, so much of our 'ability' to generate income and therefore meet our basic needs based on the current structure are so incredibly useless and destructive. On the flip, however, sometimes we/I feel and are so stuck it seems. For instance, Chris and I found an apartment in downtown Sacramento that has enough of a backyard for us to grow a substantial food and herb garden. We moved in, constructed planters, and had to stop the project because we couldn't afford to buy soil. We also don't know enough about what actually grows indigenously here to just start growing food in the ground. Amazingly, there is very little info on the web about native foods and herbs here. BUt I gotta say, I'd rather make a trip out to one of the local farms and pick a farmer's brain for a bit than not do it, especially after reading this post. Perhaps it might mean more time spent outside rather than at work, but it would also mean less money spent on packaged, planet-wrecking foods too!
Man am I glad we asked our family to stop buying this kid so many toys and donated the ones she had. Awesome post. Just awesome. Thanks again!
Namaste,
Ginnie Jester
We are in an uncomfortable
We are in an uncomfortable and challenging in-between place I think, where we're damned if we do and damned if we don't, like the classic catch-22. Certainly if we try to do it by ourselves. But I feel it shifting, on evolver of course and especially, but also locally. I've just returned from another workday at our community orchard where I was thinking about your comment "we couldn't afford to buy soil." I read that last night before I went to sleep and it tugged at me in an odd sort of way. I know exactly what you're talking about! But through my experiences of working with others on these issues, it now strikes me as something I can possibly help with. First, definitely start talking to the local farmers and local-food people. Power-read and research all you can about permaculture and bio-dynamic gardening (it's not too late for a fall planting!) And in the act of doing it, you will "magically" start to make the most wonderful connections with people you need to know. Our volunteer orchard project is an experiment from the word go. But it was presented to the public at just the right time (last March) when food security was starting to creep into peoples dreams. We are fortunate to have a strong alternative community here, with a good deal of expertise that they've just been waiting to share. It's almost like there's a backpressure of knowledge with few good outlets! It's just a matter of finding the right people, and if you start looking, you will. Once the people come together and plan a first project, the next thing to do is network out again for resources. And this is the punchline for me today. The compost we were turning today came from several sources, all free. A sympathetic farmer had truckloads of horse manure to get rid of. Our local brewery needed a place to discard it's spent grains (by the truckload), and just today, a huge truckload of stable bedding from the county fair arrived steaming hot (a good thing, for decomposition). The driver was grateful to have someplace close to dump it free of charge! He'll be bringing truckloads all week. So my point is that the way that's working here is to team up and start connecting loops. One person's problem is another's solution. I don't even know who contacted the fairgrounds but it was brilliant. We're going to have more magnificent soil than we need by fall. And fertile soil is where it all begins. Job #1 in the "war for the story."
Wow, 70% futilities! I totally believe it and I love that word. And many have already begun to wonder 'why am I doing it this way?' For more information on the permaculture way of seeing check out Bill Mollison and David Holmgren on the web and YouTube. One of my neighbors publishes a cool permie magazine called Permaculture Activist. I like Toby Hemenway's book, "Gaia's Garden" too. The permies are a fairly close-knit community, and it all started in Austrailia, where there just happens to be an evolver spore!
I hope I don't sound over-enthusiastic here, It's just that I can see it happening so clearly. Food is fundamental and in crisis. Growing food gets people's attention away from media and back on earth processes and builds neighborly relationships. The latest thinking in food leads to reforestation. Reforestation is the answer to clean water. It all cascades in reverse, if it can just get going.
Tottaly agree with you,
Tottaly agree with you, River. I've experienced myself that kind of connections, and it's beautiful to see.
I just would like to complement by mencioning the transion town movement, wich is having a lot of acceptance all over the world... preparing localy for a new world, based on the global look of permaculture! It's great!
Causes and consequences
It is certainly refreshing to hear someone be honest about the discomforting nature of the modern workplace, and that there are so few visible escapes from it. It feels rotten to have to maintain something you cannot console yourself to.
A few of my thoughts on this subject, the causes and the consequences;
'Many of the products and pointless objects that litter our lives exist because of the inevitable acquisitiveness and hierarchical nature of the prime-ape Homo Sapiens Sapiens, for we use such objects as indicators that define our place and position in the social matrix, that we are so frustratingly indentured to. We are rewarded for our passive collective observances and acquiescences with shiny baubles and fancy candies. Compare a Papua New-Guinean cargo-cultist wearing a piece of a torn Cornflake box in his head-dress to a bland branded fool walking down your typical high-street. I make a gross point there, but one that needs reinforcing occasionally.
Similarly I feel the need to speak of the notion of negative value. Many of the objects beholden of this temporal, abstract value system have been made (or their substrates sourced) by peoples of limited means and of typically brutal circumstance. It is seldom acknowledged that this is the case, or more likely comfortably ignored and forgotten, even though the situation has been often and capably articulated by thems that are keen to look, or rather unkeen to look away. The concept of worth in these circumstances, exists at a strange crossroads, for example; a well respected designer might find their obscenely expensive, perhaps even beautiful, product, being made my sweatshop children (the literal value being horrendously detached from the market value as defined by this globalist opportunism). This random example is limited but can be considered to embody what I consider to be the debasement of worth and the distortion of value.
We live in a time that cults growth (and cargo), and simultaneously glorifies ignorance, in that we are effectively discouraged to learn. In this culture, marketeers and advertisers have had to find ways to negate an existing product or service, or either meta-attach some startling novel feature, to pimp the value of the Nu. Our jaded palates constantly need to be effected into a renewed salivation. The converse of this continual reinvention and repackaging of the already extant, is that if you don’t keep up, in the product owning and replacement race, you get left behind for cultural death. Mass-manufacturing economies rely on the existence of a permanently docile and labile consumer and depend on the relative disposability of their products and of their consumer’s insouciance to the concept of that waste.'
extract from http://www.evolver.net/user/moontrap/blog/elusive_quality
'These emergent problems, he mused, were a result of the deeper self-satisfactory pathologies and status issues that lurk in all humanity, yet also reflected a growing reaction to the constant and expectant promise of growth, and reiteration of the Nu. The next fantastic gum flavour, cleansing-wrinkle-stuffing-miracle-cream, or infinitely-animated-portable-monolith were ceasing to hold their desired effect. The insidious, interminable whisperings that come through the media from the corporatocracy, were no longer quite able to slay the anxiousness and frustration of a unrecognised unfulfilment, even though these same engines were feeding on such weaknesses. Product aquisitionalism had been found wanting, and no expensive watch or imaginative pizza topping was going to salve that. The engine of product creation had reached an apotheosis, tripping over it self, with availability of the Nu in opposition to the ever-increasing expectation for it; Non-art chewing on its own bloated tail like a lip-sticked Ouroboros '
extract from http://www.evolver.net/user/moontrap/blog/ballardolution
'We can trace this recklessness back into the past, to when the world was vast, environmental consequences were slight and fevered dieties reigned over matter anyway. With the advent of agriculture came domesticity, and ironically that which had bound man to the land was also to drive a wedge between them. Cities separated people from the soil, both physically and psychologically, even though these cities relied on agriculture to sustain them. A limen of perception manifested in the urban dwellers, nature became increasingly exteriorised and distant, this division catalysed by anthropocentric religions and philosophies. More and more the veil became opaque, the plasticised limen thickened; light pollution blotted out stars, shrinking context; food appeared by magick in plastic packets, convenient wrappings which also conveniently disconnected us from its origin; ugly sanitised social planning forced us into lawned toy realms and gated yards, or worse still concretised monoliths devoid of any kind of sympathy to environment or empathy to the needs of the spirit. Reality increasingly became a life vicarious, lived through screens and devices, the biosphere now an abstract, its direct 'experience' becoming another novel product, or a desirous holiday destination. Meanwhile, all of the cities' waste was carried away by new, uncomplaining, technological minions.'
extract from http://www.evolver.net/user/moontrap/blog/flush_it_all_away

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