Four Arguments for The Elimination of Television

If you accept nuclear power plants, you also accept a techno-scientific-industrial-military elite. Without these people in charge, you could not have nuclear power. You and I getting together with a few friends could not make use of nuclear power. We could not build such a plant, nor could we make personal use of its output, nor handle or store the radioactive waste products which remain dangerous to life for thousands of years. The wastes, in turn, determine that future societies will have to maintain a technological capacity to deal with the problem, and the military capability to protect the wastes. So the existence of the technology determines many aspects of the society.

If you accept mass production, you accept that a small number of people will supervise the daily existence of a much larger number of people. You accept that human beings will spend long hours, every day, engaged in repetitive work, while suppressing any desires for experience or activity beyond this work. The workers' behavior becomes subject to the machine. With mass production, you also accept that huge numbers of identical items will need to be efficiently distributed to huge numbers of people and that institutions such as advertising will arise to do this. One technological process cannot exist without the other, creating symbiotic relationships among technologies themselves.

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behavior in society, and will tend to push social evolution in this direction.

In all of these instances, the basic form of the institution and the technology determines its interaction with the world, the way it will be used, the kind of people who use it, and to what ends.

And so it is with television.

Far from being "neutral," television itself predetermines who shall use it, how they will use it, what effects it will have on individual lives, and, if it continues to be widely used, what sorts of political forms will inevitably emerge. These will be the subjects taken up in the main body of this book.

The above is quoted from;
Four Arguments for The Elimination of Television By Jerry Mander

http://www.motherearthnews.com/Nature-Community/1978-09-01/Subliminal-Me...

I still do not plan to replace my television.

May all be well in our world.