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Simon Berry's Projects

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ColaLife

Simon Berry 4-2-10
Using Coca-Cola's amazing distribution network to save lives, especially children's lives, in developing countries.
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Simon Berry's blog

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ColaLife principle: openness

Simon Berry 4-2-10

I first had the ColaLife idea in 1988 when I was working for the British Aid programme in NE Zambia. However, I was unable to share it other than by word of mouth and I got nowhere.

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"Banish the word 'struggle' from your attitude and your vocabulary. All that we do now must be done in a sacred manner and in celebration. We are the ones we have been waiting for." — Hopi elders

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Simon Berry

About Me

Bio

International development (lived and worked in South America, the Caribbean and Africa) for 12 years.
Founder and former Chief Executive of ruralnet|uk (chairty) and RNUK Ltd (wholly owned subsidiary).
Now Head of Defra's Third Sector Team - sustainable living and development.
Founder and leader of ColaLife, a project to get Coca-Cola to use its distribution muscle to get 'social products' such as oral rehydration salts, malaria medication, vitamin A tablets etc to all parts of Africa to help stop children dying from preventable diseases.